It is connectivity, now more than ever.Īdvertisers, rather than end users, are footing the bill.īrands are embarking on the biggest consumer grab of the century as China’s and India’s multi-billion audiences rise in economic status. A study by the Boston Consulting Group predicts that the total number of mobile Internet users will balloon to 237 million by 2015. There are 884 million mobile users in India, and as smartphones flood the market, more of them will be making the switch, becoming not just first-time smartphone users, but first-time Internet users as well.Īlready, 59 percent of mobile web users access the Internet via mobile only. In less than half that time, 3G subscriptions in India topped 13 million, and that number is rapidly growing. It took broadband 7 years to reach 11.5 million wired subscribers. The mobile model - and by extension, the mobile music model - scales. People don’t need to own a desktop computer to get online or, most importantly, to participate in e-commerce - all they need is a mobile phone. With the rollout of 3G in India, access to high-speed Internet has become cheaper and more widely available. Very few Indians have broadband or a PC of their own.ģG expands consumer audience by 100 million listenersĭespite the lack of broadband and PC penetration, there are currently 121 million Internet users in India. The wired broadband penetration of India stands at about 13 million subscriptions and there are only 50 million PCs in the country. Most people in India have not had access to high-speed Internet or a PC.
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